Pay Per Call Marketing for Home Services | Double X Digital
Home service contractors

Pay Per Call Marketing for Home Services

Get screened, qualified phone calls from homeowners ready to hire. Pay only for calls that connect. No monthly fees. No long term contracts. Just $1 to activate.

$1One time activation
$XX-$XX Per qualified call. Pick a service below.
WeeklyBilled Monday for the week before
Screened calls Homeowners in your area $1 to activate Filtered by your zip codes 90 seconds or it's free We fund the ads No long term contracts No spam, no solicitors No monthly fees
Pricing by service

Pick your trade. That is your range.

Every trade sits in a range per qualified call. Where you land inside it comes down to your service area, the call volume you want and how competitive your industry is locally. Choose below and the whole page, including the agreement, updates to your service.

Prices shown are per qualified call. A call is qualified at 90 seconds.
We set your exact number inside this range once you activate and confirm it in writing. Nothing is billed before that.

The problem

You've already tried the other stuff

Most contractors find us after they've burned through two or three of these.

Shared lead marketplaces

You buy a lead, then race four other companies to the phone. Half of them never pick up. You pay either way. We've never believed in shared leads and we don't think it's ethical.

Agency retainers

Thousands a month, plus ad spend, plus a three month ramp up. The invoice shows up whether the phone rang or not.

Running ads yourself

You learn Google Ads at 9pm after a full day on the job. It works for a week, then costs double for half the calls.

How it works

Four steps. No surprises.

STEP 01

We map your service area

The zip codes you cover, the hours you answer, and how many calls a day you are willing to be billed for.

STEP 02

We build it and fund it

Ads, landing pages, tracking numbers, call routing. All of it comes out of our pocket. If a campaign doesn't produce, that's our problem, not your invoice.

STEP 03

Homeowners call you

The phone rings at your shop with your name on it. No portal to check, no lead to chase down, no form sitting in an inbox going cold.

STEP 04

You pay for real calls only

If the call runs 90 seconds or more, it's billable. Anything shorter never hits your bill. Every call is recorded so you can check our math.

The 90 second rule

Nobody talks to a stranger for 90 seconds about a home repair unless they mean it.

That's the whole idea. A wrong number hangs up in eight seconds. A robocall doesn't talk at all. Somebody looking for a different trade figures it out in twenty.

But a homeowner standing in the middle of the problem, walking you through it? That call runs long, every time. So that's where we draw the line, and you only get billed on the far side of it.

Live call
0:00
90s

Drag the bar and watch what happens at 90.

Not billable. Costs you nothing.

Under a minute and a half, the call costs you nothing. No dispute form, no submit for review. It simply never shows up on your invoice.

0Contractors we've worked with
0Minimum length of a billable call
0Ad spend out of your pocket
0To activate, then only calls
Straight answers

What you pay for, and what you don't

No fine print, no asterisks. Here's the entire list.

You get billed when

  • The call runs 90 seconds or longer
  • It came in through your tracking number as a connected call

Both measured off the recording, not a scoring system you have to take our word for. Worth knowing: a connected call you don't pick up still counts, so keep someone on the phone during the hours you give us.

You never get billed for

  • Anything under 90 seconds. No exceptions, no review needed.
  • Wrong numbers, robocalls and telemarketers. They hang up long before 90 seconds.
  • More calls in a day than the cap you set. Once you hit it, we stop.
  • Monthly retainers and platform fees. There aren't any.

If a call clears 90 seconds and still wasn't a real customer, flag it within 2 business days with the timestamp and we'll pull the recording.

Screened calls

Real homeowners, not noise.

Every call is filtered against the zip codes you give us before it ever reaches your phone. No solicitors, no spam, no wrong numbers, nobody calling from three towns over. Somebody in your area who needs the work doing, on the line, during the hours you told us you answer.

Filtered by zip code

You give us the area you cover. Calls from outside it never reach you.

Straight to your line

Calls forward to the number you give us. No callback race, no portal to check.

You set the cap

Your own hours and a daily billable call cap. We stop when you say stop.

Month to month

Seven days' notice to pause or stop, slow season or otherwise.

Who we serve

This isn't for every contractor

We'd rather tell you now than three weeks in.

Good fit

  • Licensed and insured, residential work
  • Somebody answers the phone during the hours you give us
  • You can get someone out within a day or two
  • You've got room on the schedule and want to fill it

Not a fit

  • Calls go to voicemail during the day
  • You're booked three weeks out and happy about it
  • You want the cheapest possible lead, quality aside
  • Commercial or new construction only
FAQ

Questions we get every week

Because a qualified call is not worth the same everywhere. Three things move your number inside the range, and nothing else does.

Service area. What it costs us to put your ad in front of a homeowner in Dallas is not what it costs in a town of nine thousand people. Dense, expensive metros sit toward the top of the range. Quieter markets sit toward the bottom.

Call volume. The more calls you want each week, the further down the demand curve we have to buy, and the higher the cost per call gets at the margin. Contractors taking a steady handful a week usually land lower than someone asking us to fill a whole crew's schedule.

Industry. Some trades are simply more expensive to advertise. An emergency plumbing search costs more to win than a gutter cleaning search, because more companies are bidding on it and the job behind it is worth more.

Once you activate we work those three out for your area and set your number. It lands inside the range on this page, it comes to you in writing, and no call is delivered or billed before it does.

Six steps, in this order.

1. You pick your trade and fill in the form. 2. You read the Agreement and accept it, which is your electronic signature, and a copy lands in your inbox. 3. You pay the $1 and your card goes on file for the weekly call billing. 4. We set your exact price inside the range and confirm it in writing. 5. We build the campaign, fund the ads and set up your tracking number pointed at the line you gave us. 6. Calls start, usually inside a week.

You do not build anything, write anything or pay for any advertising. The first bill after the dollar arrives the Monday after your first qualified calls.

Flag it within 2 business days with the timestamp and we'll pull the recording and go through it with you. Every call is recorded, so this isn't a he said she said. We're both listening to the same audio. We're not going to dig in over one call and lose the account.

It activates your account and puts a payment method on file for the weekly call billing. That is the only thing you pay before calls start coming in. No retainer, no monthly fee, no platform fee.

You are billed automatically every Monday for the previous seven days of qualified calls. Each invoice lists every call with its number, date, length and recording, all charged at the rate confirmed to you in writing, and you have 2 business days to question anything on it.

Twelve right now: remodeling, roofing, HVAC, flooring, plumbing, solar, pest control, windows, gutters, appliance repair, garage door and electrical. Every one has its own range per qualified call, listed on this page. If your trade isn't up there, ask us anyway.

It's month to month. Seven days' written notice and you're out, no cancellation fee and no minimum spend. Pause for the slow season and come back when it picks up. Contractors stay because the calls keep coming, not because a piece of paper says they have to.

We do. Every dollar of it. That's the part that makes this different from an agency. We're spending our own money to make your phone ring, so we're the ones carrying the risk if a campaign doesn't perform.

That's what the daily billable call cap is for. Set it to eight and we stop at eight. Same with hours. You're never getting a call at 11pm unless you asked for it.

No. We use tracking numbers that forward to whatever line you tell us to use. Nothing changes on your end except the phone rings more.

Usually inside a week, once we've got your zip codes, your hours and your forwarding number sorted. In a lot of markets we already have traffic running and it's mostly a matter of pointing it at you.

Get started

Let's get your phone ringing.

Tell us the zip codes you cover, the hours you answer and how many calls a day you can take, and we build around that. Fill this out, read the agreement, and activate. No waiting on a proposal.

Two minutes to set up. No proposal, no waiting.

  • Read the whole agreement before you pay anything
  • Your rate is agreed once, in writing, and it does not move
  • $1 today to activate, then only the calls you get
  • If your city is already spoken for, we'll say so

Activate your account

Two minutes. Then you'll read the agreement.

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Pick the trade you want calls for.
Point of contact
We need a name.
We need your company.
Enter a phone we can reach you on.
Enter a valid email.
Coverage and hours

e.g. 65001, 62002, 64507. Please be specific, list every zip you want calls from.

List at least one zip code.

e.g. M-F 9am-5pm, Sat 9AM-4pm, Sun: closed

Tell us when you answer.
Pick your timezone.

Maximum number of calls you will get billed for in a day. e.g. 5 calls a day.

Enter a number of 1 or more.
Call routing

Where calls will be forwarded.

Enter the number calls should ring.

Type it or paste it. We check the two against each other.

The two numbers don't match.

Service Agreement Summary

Service
Select above
Cost per call
$XX-$XX
Valid call
90+ seconds
Billing
Weekly, every Monday for the week before
Activation fee
$1 one time

Your exact price inside this range is settled on a short call with our team after you activate, then confirmed to you in writing. Nothing is billed at a number you have not agreed to.

By submitting you agree to be contacted about your area. We don't sell your information and we don't spam.